A key responsibility of leaders is to formulate a future that looks like it will be worth creating. No matter how sensible and realistic the vision, if it does not resonate with your employees it will be hard to make it exciting.
Leaders may secretly have a fantastic vision of the future, but they may fail to convey it people in the organization. There is much emphasis on impressing the outside world with storytelling, but if you cannot convince your own people, you have a more fundamental problem.
Even if the vision is exciting, realistic and well communicated, it will be difficult to persuade people who don’t have personal values and interests that are compatible with the vision. In such cases, people often leave the organization voluntarily, but if they don’t, they should be encouraged to leave.
Failing to engage people
Research shows that there are three major factors that must be addressed in order to effectively motivate employees:
Purpose – relating efforts to bigger-picture results
Autonomy – using your independent judgement
Learning – growth as part of reaching goals